Hi I'm Jimin, nice to meet you!

Hi I'm Jimin,
nice to meet you!

Senior Product Designer
Design Manager
Mentor
Senior Product Designer
Design Manager
Mentor

Hi, I’m Jimin, a senior product designer who believes great design starts with empathy, strategy, and the ability to anticipate what's coming ahead.

Growing up with parents where English wasn't their first language, I often had to navigate confusing websites and paperwork for them. I learned early on how important clear, inclusive design really is, not just for usability, but for dignity. That’s stayed with me ever since.

When I’m not designing, I’m usually hiking, traveling, or in the kitchen. To me, cooking is like solving a system: I look at a recipe and instantly map out the best use of my time. While the soup simmers, I have a few minutes to chop the vegetables. While the noodles cook, I can wash the dishes and make myself a cup of coffee.

I love finding efficiencies and making the whole process flow better, and it’s the same way I approach complex problems at work. Understanding the moving parts, sequencing them intentionally, and building something elegant that works.

I design with people in mind, always. Whether it’s a stressed-out customer, an overwhelmed teammate, or someone using a product for the first time, I try to see what they see, feel what they feel, and build from there.

Let’s create something better together!

Hi, I’m Jimin, a senior product designer who believes great design starts with empathy, strategy, and the ability to anticipate what's coming ahead.

Growing up with parents where English wasn't their first language, I often had to navigate confusing websites and paperwork for them. I learned early on how important clear, inclusive design really is — not just for usability, but for dignity. That’s stayed with me ever since.

I design with people in mind, always. Whether it’s a stressed-out customer, an overwhelmed teammate, or someone brand new to the product — I try to see what they see, feel what they feel, and build from there.

Let’s create something better together!

Experience

April 2024 – Present

Senior Product Designer

Versapay

Designed Versapay’s first self-serve merchant onboarding flow, cutting support load and enabling 20-minute completion with 48-hour approvals.
Rebuilt NetSuite Pay’s landing and application hub into a scalable, trust-building system improving onboarding clarity for users and internal teams.
Led end-to-end discovery across ERP and embedded payments, aligning with PMs and executives to accelerate decisions and de-risk delivery.
Built an unmoderated usability testing program delivering insights within 12–24 hours, providing clear, data-backed direction for rapid iteration.
Championed AI adoption by using a secure, company-approved Copilot to parse hundreds of PRDs, presentation decks, and interview notes, reducing synthesis time by 50% and producing concise, stakeholder-ready insights.
Leveraged AI design tools for rapid ideation and early clickable prototypes, surfacing workflow issues 2x faster and enabling productive feasibility discussions with product and engineering partners.
Used AI to generate role and task overviews, shaping sharper interview questions and focused conversations that uncovered deeper insights with less ramp-up.
Partnered with operations to uncover workflow inefficiencies and translate pain points into actionable design and process improvements.

April 2024 – Present

Designed Versapay’s first self-serve merchant onboarding flow, cutting support load and enabling 20-minute completion with 48-hour approvals.

Rebuilt NetSuite Pay’s landing and application hub into a scalable, trust-building system improving onboarding clarity for users and internal teams.
Led end-to-end discovery across ERP and embedded payments, aligning with PMs and executives to accelerate decisions and de-risk delivery.
Built an unmoderated usability testing program delivering insights within 12–24 hours, providing clear, data-backed direction for rapid iteration.
Championed AI adoption by using a secure, company-approved Copilot to parse hundreds of PRDs, presentation decks, and interview notes, reducing synthesis time by 50% and producing concise, stakeholder-ready insights.
Leveraged AI design tools for rapid ideation and early clickable prototypes, surfacing workflow issues 2x faster and enabling productive feasibility discussions with product and engineering partners.
Used AI to generate role and task overviews, shaping sharper interview questions and focused conversations that uncovered deeper insights with less ramp-up.
Partnered with operations to uncover workflow inefficiencies and translate pain points into actionable design and process improvements.

Nov 2021 – Dec 2023

Product Designer

Custom Ink

Nov 2021 – Dec 2023

Lead designer for operations internal systems, focusing on sales, supply chain, satisfaction, and art team interfaces.
Developed a content review tool, achieving $400k realized savings in the first 6 months. Enhanced user engagement and machine learning insights by integrating user-contributed data for continuous UX improvement.
Successfully designed and deployed a new product details page for web and mobile platforms, generating $600k in the first year.
Integrated language learning models (LLM) into the design process, enhancing user research, prototyping, and information architecture.
Collaborated with cross-functional teams (product, engineering, marketing) to define and execute user-centered features, demonstrating empathy for users.

Dec 2019 - Oct 2021

Design Manager

Custom Ink

Dec 2019 - Oct 2021

Led a 12-person team, focusing on engagement, professional development, and design excellence.
Collaborated with leadership across departments to develop and launch new design products, contributing to user-centric solutions and product innovation.

Jan 2020 - Oct 2021

Product Design Intern

Custom Ink

Jan 2020 - Oct 2021

Conducted user and competitive research, contributing to the UX design process and visual branding.
Created design templates contributing to $100k sales lift, demonstrating problem-solving and attention to detail.

Jul 2018 - Dec 2019

Design Advisor

Custom Ink

Jul 2018 - Dec 2019

Specialized in creating custom designs for a diverse range of customers, demonstrating user empathy and customer advocacy.
Achieved a 55% increase in orders with new designs and product offerings, showcasing user-centered design and market responsiveness.

Jun 2015 - Dec 2019

Expert Production Artist

Custom Ink

Jun 2015 - Dec 2019

Specialized in creating custom designs for a diverse range of customers, demonstrating user empathy and customer advocacy.
Achieved a 55% increase in orders with new designs and product offerings, showcasing user-centered design and market responsiveness.

Jun 2013 - Oct 2020

Owner, Marketing, Designer

Better Together Cakes

Jun 2013 - Oct 2020

Interacted with clients in person, email and phone to create a unique design.
Developed relationships through honest practice and provided quality, bespoke products.
Created spreadsheets for most efficient cost and schedule for each event.
Created and scheduled content for social media platforms, publications, and websites.

What People are Saying

"She demonstrated excellent communication skills, collaborating effortlessly with our team and stakeholders"

- Juan Urrutia, Senior UX Designer

Tracy Young
Senior Product Designer
"I have had the opportunity to work alongside and mentor Jimin during our time at Custom Ink, and I enthusiastically recommend her for any UX design position. Having collaborated closely with her for the past few years, I am consistently impressed by her exceptional design skills, creativity, and leadership qualities."
Jake Johnson
VP of Design
"The team consistently praises her ability to juggle multiple complex workstreams, maintain clarity, and deliver high-quality, scalable design solution. Her work is not only technically sound but also strategically aligned with business goals, particularly in the ERP and payments space — areas that are critical to the company's revenue growth."
Jeff Lopez
Director of Product Design
"I had the opportunity to mentor and lead Jimin and could not have asked for a better team member. She truly cares about the people around her, as well as the people that she’s designing for. Her eye for design and high attention to detail - paired with strong soft skills and very high emotional intelligence - make her a fantastic Product Designer on a trajectory for great things."
Juan Urrutia
Senior UX Architect
"Jimin's attention to detail, user-centric approach, and knack for understanding complex user needs greatly contributed to the success of our projects. She demonstrated excellent communication skills, collaborating effortlessly with our team and stakeholders, always striving to bridge the gap between design and implementation."
Christy Johnson
Chief Product Officer
"Jimin consistently integrates user research, balances technical constraints, and contributes to sprint goals and product quality.

She is a trusted partner to engineering and product teams, known for her clarity, speed, and thoughtful execution. Her proactive collaboration, especially in guiding engineering and mentoring QA, has elevated team performance and design consistency."