Hi I'm Jimin, nice to meet you!
Hi I'm Jimin,
nice to meet you!
Based in Seattle, WA • Senior Product Designer @ Versapay
Based in Seattle, WA
Senior Product Designer @ Versapay
A nationally published small business owner turned Senior Product Designer with over a decade of design experience, I leverage user-centric insights to convert clicks into customers and elevate business impact.
A nationally published small business owner turned Senior Product Designer with over a decade of design experience, I leverage user-centric insights to convert clicks into customers and elevate business impact.
I believe great design starts long before the pixels are on screen.
I grew up translating confusing forms and websites for my parents, which taught me that clarity isn’t just usability, it’s dignity and respect. That lesson still shapes how I approach problems today: intentionally staying inclusive, intuitive, and human.
To stay creative, I’m usually hiking in the woods, crafting something out of clay, or recreating a comforting dish from childhood. I love mapping the recipe steps, finding efficiencies, and letting the creative process flow, the same mindset I bring when solving complex problems.
Whether it’s aligning teams by clarifying noise or simplifying an overly complicated process, I design with people in mind and an eye toward what’s next.
Let’s build something better together!
My Favorite Tools
My Favorite Tools
Jira
Figma
Notion
Copilot
Framer
ChatGPT
Lightroom
Perplexity
Illustrator
Claude
Miro
Slack
Experience
Experience
April 2024 – Present
Senior Product Designer
Versapay
Versapay
Versapay
April 2024 – Present
Leading design across Cash Application, Merchant Onboarding, and ERP-embedded payments, defining product direction, elevating design quality, and aligning multiple PMs, engineering leads, and executives across teams.
Defined the north-star vision for the next-generation Cash Application platform, spanning matching, reconciliation, exceptions, and reporting, therefore guiding 2025–2026 roadmap planning and multi-team prioritization.
Designed Versapay’s first self-serve merchant onboarding flow, reducing support load, enabling 20-minute completion with 48-hour approvals, and eliminating reliance on third-party tools.
Rebuilt the NetSuite Pay landing and application hub using service design and systems thinking, creating scalable, trust-building workflows adopted across ERP and payments teams.
Established rapid testing loops that cut validation time from weeks to hours, accelerating product decisions and reducing delivery risk.
Led end-to-end discovery and workflow analysis across ERP and embedded payments, synthesizing insights that aligned executives and de-risked critical roadmap decisions.
Leveraged secure, company-approved AI workflows to accelerate research synthesis and prototyping, reducing analysis time by 50%, doubling speed to workflow insights, and enabling earlier collaboration with product and engineering partners.
Partnered with Operations to surface and resolve workflow inefficiencies, translating findings into cost-saving, higher-impact processes for internal and external users.
Contributed reusable patterns and documentation to the design system, improving consistency, accessibility, and scalability across the ERP and payments ecosystem.
Mentored designers across product areas, providing critique, raising craft quality, and contributing to design team rituals and culture.
April 2024 – Present
I design and optimize complex fintech workflows using research, systems thinking, and AI-accelerated iteration to ship clearer, faster, and more scalable onboarding and payments experiences.
Highlights:
Designed Versapay’s first self-serve merchant onboarding flow, cutting support load and enabling 20-minute completion with 48-hour approvals.
Defined the north-star vision for the next-generation Cash Application platform, spanning matching, reconciliation, exceptions, and reporting, therefore guiding 2025–2026 roadmap planning and multi-team prioritization.
Nov 2021 – Dec 2023
Product Designer
Custom Ink
Custom Ink
Custom Ink
Nov 2021 – Dec 2023
Nov 2021 – Dec 2023
I led the design of high-impact internal and customer-facing systems that streamlined operations, improved decision-making, and drove measurable revenue and cost savings across digital and physical experiences.
Highlights:
Designed a content review tool that generated $400k savings in six months and improved machine-learning insights through user-contributed data.
Created and launched a new product details page for web and mobile to ease decision-making, generating $600k in its first year.
Lead designer for operations internal systems, focusing on sales, supply chain, satisfaction, and art team interfaces.
Developed a content review tool, achieving $400k realized savings in the first 6 months. Enhanced user engagement and machine learning insights by integrating user-contributed data for continuous UX improvement.
Successfully designed and deployed a new product details page for web and mobile platforms, generating $600k in the first year.
Integrated language learning models (LLM) into the design process, enhancing user research, prototyping, and information architecture.
Collaborated with cross-functional teams (product, engineering, marketing) to define and execute user-centered features, demonstrating empathy for users.
Dec 2019 - Oct 2021
Design Manager
Custom Ink
Custom Ink
Custom Ink
Dec 2019 - Oct 2021
Dec 2019 - Oct 2021
I led and developed a 12-person design team to scale operations for consistent, high quality execution, while partnering with leadership to ship new designer + customer custom experiences.
Led a 12-person team, focusing on engagement, professional development, and design excellence.
Collaborated with leadership across departments to develop and launch new design products, contributing to user-centric solutions and product innovation.
Jan 2020 - Oct 2021
Product Design Intern
Custom Ink
Custom Ink
Custom Ink
Jan 2020 - Oct 2021
Jan 2020 - Oct 2021
I drove research-backed UX and visual design improvements, creating scalable templates and design assets that strengthened the brand and contributed to a $100k sales lift.
Conducted user and competitive research, contributing to the UX design process and visual branding.
Created design templates contributing to $100k sales lift, demonstrating problem-solving and attention to detail.
Jul 2018 - Dec 2019
Design Advisor
Custom Ink
Custom Ink
Custom Ink
Jul 2018 - Dec 2019
Jul 2018 - Dec 2019
I created customer-driven, empathetic designs that increased orders by 55%, with strong user understanding and market-responsive design execution.
Specialized in creating custom designs for a diverse range of customers, demonstrating user empathy and customer advocacy.
Achieved a 55% increase in orders with new designs and product offerings, showcasing user-centered design and market responsiveness.
Jun 2015 - Dec 2019
Expert Production Artist
Custom Ink
Custom Ink
Custom Ink
Jun 2015 - Dec 2019
Jun 2015 - Dec 2019
Proficient in Adobe Illustrator and Photoshop, prepared high-quality digital designs and led team onboarding and training.
Specialized in creating custom designs for a diverse range of customers, demonstrating user empathy and customer advocacy.
Achieved a 55% increase in orders with new designs and product offerings, showcasing user-centered design and market responsiveness.
Jun 2013 - Oct 2020
Owner, Marketing, Designer
Better Together Cakes
Better Together Cakes
Better Together Cakes
Jun 2013 - Oct 2020
Jun 2013 - Oct 2020
I worked directly with clients to deliver bespoke designs while managing project logistics, cost planning, and content creation across channels to ensure a smooth, high-quality experience end to end.
Interacted with clients in person, email and phone to create a unique design.
Developed relationships through honest practice and provided quality, bespoke products.
Created spreadsheets for most efficient cost and schedule for each event.
Created and scheduled content for social media platforms, publications, and websites.
© Jimin Ngo 2026